Overview
Urban and Rural is an estate and letting agent based at 593 Hitchin Road, Luton, LU2 7UN. The business trades from 7 offices under the same website (urbanandrural.com). The registered business name is Reece And Hollie Ltd. Companies House number 13198046. It has been trading since 1998. It belongs to The Property Ombudsman redress scheme.
Today it has 10 homes for sale at a median asking price of £950,000. The largest share of its stock is detached property.
Homes in the LU2 postcode district sold for a median £330,000 across 538 sales in the last 12 months. Across Luton the average price is £284,946 (July 2026), +26.8% over ten years and 6.4× its January 1995 level. Since 1995 the median sold price in LU2 has moved from £49,500 to £334,000 across 33,162 recorded sales. 37 estate and letting agent offices on the register are based in LU2.
Market position and ranking
No league history on record yet
This branch does not appear in the register’s historical town league tables. Its position will build up from our own daily reading of agents’ websites.
Stock on the market
The homes Urban and Rural is advertising, by price, bedrooms, property type, time on the market and postcode. Source: Homes for sale on urbanandrural.com, 19 October 2026.
| Homes for sale | 10 | Listed in the last 14 days | 10 |
|---|---|---|---|
| Average asking price | £1,151,000 | Median asking price | £950,000 |
| Average time on market | — | Median time on market | — |
| Sold subject to contract or under offer | 0% | Homes to let | — |
Homes for sale by price
Number of homes in each asking-price band
By property type
Share of homes for sale
| Homes | Average | Median | |
|---|---|---|---|
| Detached | 5 | £937k | £895k |
| Terraced | 3 | £1.96m | £1.30m |
Time on the market
How long its current homes for sale have been listed
Sales performance
Asking price achieved and time to sell
We match each home an agent lists to its HM Land Registry completion to measure the price achieved against asking and the time from listing to completion. Results appear here once enough of this branch’s listings have completed, usually three to six months after we first read its website.
Reviews
Reviews left on Find a Local Agent
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The blended rating blends verified reviews left here, Google ratings shared by agents who connect their Business Profile, and ESTAS customer-service ratings. Ratings refresh nightly.
Online presence
Profiles are found by reading the links on the agent’s own website. Follower counts and posting activity will be added as they are collected.
The local market
Average prices across Luton since January 1995, and what has sold in LU2 in the last year. Luton averages £284,946 in July 2026, +12.7% over five years and +26.8% over ten.
Average house price, Luton
UK House Price Index, monthly
Homes sold each year, Luton
Completed sales recorded in the House Price Index
Sold prices in LU2 since 1995
Median price each year by property type, HM Land Registry
Homes sold each year in LU2
33,162 completed sales since 1995
Sales per month in LU2
HM Land Registry completions, last 12 months
What sold in LU2
Completions by property type, last 12 months
| Median sold price, LU2 | £330,000 | Sales, last 12 months | 538 |
|---|---|---|---|
| Detached | £467,000 | Semi-detached | £348,500 |
| Terraced | £284,500 | Flat | £174,000 |
Other agents in LU2
| Office | Type and group | Homes for sale |
|---|---|---|
| London Edge Estates | Estate agentIndependent | 0today |
| Nova Estate Agents | Estate and letting agentIndependent | 0today |
| P and R Property | Estate and letting agentIndependent | 0today |
| AO Home Management Ltd | Letting agentIndependent | — |
| AUC Property Sourcing | Letting agentIndependent | — |
| Bhagwant Sagoo | Letting agentIndependent | — |
| Connells | Estate agentConnells Group | — |
| DOME PROPERTY MANAGEMENT LIMITED | Letting agentIndependent | — |
| DWR | Estate agentIndependent | — |
| Enharmonia Properties | Letting agentIndependent | — |
| Fusion Lets Limited | Letting agentIndependent | — |
| George Open Doors Ltd | Letting agentIndependent | — |
| Guardian Property Services | Letting agentIndependent | — |
| HAVEN ACCOMMODATIONS LTD | Letting agentIndependent | — |
| Harrison Murray | Estate agentIndependent | — |
| Indigo Residential Limited | Estate and letting agentIndependent | — |
| L&D Estate Agents Ltd | Letting agentIndependent | — |
| Lotus Carlton Lettings Limited | Letting agentIndependent | — |
| M J A Property Solutions LTD | Letting agentIndependent | — |
| MY Contractors Limited | Letting agentIndependent | — |
All agents in Luton · Demographics and area data on Property Data
Other Urban offices
6 other offices share the website urbanandrural.com.
- Urban & RuralCentral Bedfordshire MK45 2LU
- Urban & RuralCentral Bedfordshire LU5 6BY
- Urban & RuralCentral Bedfordshire MK45 1DS
- Urban and RuralLuton LU3 2QP
- Urban & Rural Property ServicesMilton Keynes MK2 2ST
- Urban and RuralMilton Keynes MK9 2AE
Company history
- Incorporated as Reece And Hollie Ltd (Companies House 13198046)
- Mcgregor, Neil Bradley appointed director
Officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mcgregor, Neil Bradley | director | 2021-02-12 |
Source: Companies House, company 13198046; Find a Local Agent historical market records.
Questions and answers
How many homes does Urban and Rural have for sale?
10 (Homes for sale on urbanandrural.com, 19 October 2026).
How long has Urban and Rural been trading?
Since 1998, about 28 years.
Which redress scheme is Urban and Rural a member of?
The Property Ombudsman.
What do homes sell for near Urban and Rural?
A median £330,000 in LU2 over the last 12 months (HM Land Registry, 538 sales).
Sources and freshness
| Source | Coverage |
|---|---|
| The agent's own website, read daily by our crawler | 10 homes for sale, 0 to let, checked 19 October 2026 |
| HM Land Registry Price Paid Data, full history (OGL) | LU2, 1995 to 2026, 33,162 sales |
| UK House Price Index, HM Land Registry (OGL) | Luton, January 1995 to July 2026 |
| HM Land Registry Price Paid Data (OGL) | LU2, last 12 months |
| Companies House (free company data product) | 13198046, Active |
| The Property Ombudsman and Property Redress Scheme registers | Office details, February 2026 |
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