Overview
Goodfellows is an estate and letting agent based at 11-13 High Street, Cheam Village, Sutton, SM3 8RQ. The business trades from 8 offices under the same website (goodfellows.co.uk). The registered business name is EAGF Ltd. Companies House number 07223255. It has been trading since 2010-04-14. It belongs to The Property Ombudsman redress scheme.
Homes in the SM3 postcode district sold for a median £550,000 across 190 sales in the last 12 months. Across Sutton the average price is £452,654 (July 2026), +19.8% over ten years and 6.3× its January 1995 level. Since 1995 the median sold price in SM3 has moved from £79,000 to £544,950 across 10,595 recorded sales. 19 estate and letting agent offices on the register are based in SM3.
Market position and ranking
No league history on record yet
This branch does not appear in the register’s historical town league tables. Its position will build up from our own daily reading of agents’ websites.
Stock on the market
Stock breakdown coming
Homes for sale by price, bedrooms, property type, time on the market and postcode appear here once our crawler has read goodfellows.co.uk. Agents can speed this up by claiming the profile.
Sales performance
Asking price achieved and time to sell
We match each home an agent lists to its HM Land Registry completion to measure the price achieved against asking and the time from listing to completion. Results appear here once enough of this branch’s listings have completed, usually three to six months after we first read its website.
Reviews
Reviews left on Find a Local Agent
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Online presence
Profiles are found by reading the links on the agent’s own website. Follower counts and posting activity will be added as they are collected.
The local market
Average prices across Sutton since January 1995, and what has sold in SM3 in the last year. Sutton averages £452,654 in July 2026, +11.0% over five years and +19.8% over ten.
Average house price, Sutton
UK House Price Index, monthly
Homes sold each year, Sutton
Completed sales recorded in the House Price Index
Sold prices in SM3 since 1995
Median price each year by property type, HM Land Registry
Homes sold each year in SM3
10,595 completed sales since 1995
Sales per month in SM3
HM Land Registry completions, last 12 months
What sold in SM3
Completions by property type, last 12 months
| Median sold price, SM3 | £550,000 | Sales, last 12 months | 190 |
|---|---|---|---|
| Detached | — | Semi-detached | £610,000 |
| Terraced | £544,950 | Flat | £325,000 |
Other agents in SM3
| Office | Type and group | Homes for sale |
|---|---|---|
| James Bailey Sales & Lettings | Estate and letting agentIndependent | 71today |
| Christies | Estate and letting agentIndependent | 15recorded 2025 |
| Williams Harlow Ltd | Estate and letting agentIndependent | 10recorded 2025 |
| Cavendish Estate Agents | Estate agentIndependent | 9today |
| Fine & Country | Estate and letting agentFine & Country (franchise) | 7recorded 2025 |
| Cromwells Estate Agents | Estate and letting agentIndependent | 6recorded 2025 |
| Watson Homes Estate Agents | Estate agentIndependent | 5recorded 2025 |
| Goodfellows | Estate and letting agentIndependent | 3recorded 2025 |
| Martin & Co (Sutton) | Estate and letting agentThe Property Franchise Group | 0today |
| A T Nest LTD | Letting agentIndependent | — |
| Andrews Estate Agents | Estate and letting agentAndrews Property Group | — |
| Andrews Letting & Management | Estate and letting agentAndrews Property Group | — |
| Aspect Sales & Lettings Ltd | Letting agentIndependent | — |
| Goodfellows Lettings & Management | Estate and letting agentIndependent | — |
| Hibat.co.uk | Letting agentIndependent | — |
| Janash Properties Ltd | Letting agentIndependent | — |
| Nicholls Residential Ltd | Estate and letting agentIndependent | — |
| Symingtons | Estate agentIndependent | — |
All agents in Sutton · Demographics and area data on Property Data
Other Goodfellows offices
7 other offices share the website goodfellows.co.uk.
- GoodfellowsMerton CR4 3NA
- GoodfellowsMerton SM4 5HP
- Goodfellows Lettings & ManagementMerton SM4 5HP
- Fine & CountrySutton SM3 8BU
- GoodfellowsSutton SM3 9HE
- GoodfellowsSutton SM5 3LB
- Goodfellows Lettings & ManagementSutton SM3 8JW
Company history
- Cooke, Jonathan Alistair appointed director
- Fitzgerald, Sapna Bedi appointed secretary
- Incorporated as Eagf Ltd (Companies House 07223255)
- Humphreys, Martin John appointed director
- Lines, Christopher Marcus Maxwell appointed director
- Morgan, George Davd appointed director
- Slattery, Marc Anthony appointed director
- Slattery, Marc Anthony resigned
- Roberts, Geoffrey Michael appointed director
- Barker, Greig appointed director
- Roberts, Geoffrey Michael resigned
- Cooke, Jonathan Alistair resigned
- Lines, Christopher Marcus Maxwell resigned
- Keating, Bernadette appointed director
- Morgan, George Davd resigned
- Barker, Greig resigned
- Akhurst, Adam Giles appointed director
- Fitzgerald, Sapna Bedi resigned
- Stopped trading as Gfea Limited
- Heanley, Lucie Frances appointed director
- Robinson, Michael appointed director
Previous registered names: Gfea Limited (until 2023-05-24).
Officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Humphreys, Martin John | director | 2010-05-28 | |
| Keating, Bernadette | director | 2017-04-12 | |
| Akhurst, Adam Giles | director | 2023-05-05 | |
| Heanley, Lucie Frances | director | 2025-01-08 | |
| Robinson, Michael | director | 2025-10-01 | |
| Cooke, Jonathan Alistair | director | 2010-04-14 | 2015-08-01 |
| Fitzgerald, Sapna Bedi | secretary | 2010-04-14 | 2023-05-05 |
| Lines, Christopher Marcus Maxwell | director | 2010-05-28 | 2017-04-06 |
| Morgan, George Davd | director | 2010-05-28 | 2017-09-14 |
| Slattery, Marc Anthony | director | 2011-10-03 | 2014-01-24 |
| Roberts, Geoffrey Michael | director | 2014-02-01 | 2015-05-01 |
| Barker, Greig | director | 2015-05-01 | 2019-11-25 |
| Brown, David Seeley | director | 2015-08-01 | 2016-05-01 |
| Young, Gregory Winston | director | 2016-05-01 | 2023-05-05 |
| Buck, Helen Elizabeth | director | 2018-08-20 | 2023-03-31 |
| Hardy, Paul | director | 2019-11-25 | 2021-05-01 |
| Bisset, Peter | director | 2021-05-01 | 2023-05-05 |
Source: Companies House, company 07223255; Find a Local Agent historical market records.
Questions and answers
How long has Goodfellows been trading?
Since 2010-04-14, about 16 years.
Which redress scheme is Goodfellows a member of?
The Property Ombudsman.
What do homes sell for near Goodfellows?
A median £550,000 in SM3 over the last 12 months (HM Land Registry, 190 sales).
Sources and freshness
| Source | Coverage |
|---|---|
| HM Land Registry Price Paid Data, full history (OGL) | SM3, 1995 to 2026, 10,595 sales |
| UK House Price Index, HM Land Registry (OGL) | Sutton, January 1995 to July 2026 |
| HM Land Registry Price Paid Data (OGL) | SM3, last 12 months |
| Companies House (free company data product) | 07223255, Active |
| The Property Ombudsman and Property Redress Scheme registers | Office details, February 2026 |
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