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Head-to-head · October 2026

J J Morris vs Popular Move

J J Morris and Popular Move compared on 4 measures where both have data (October 2026). J J Morris leads on 4 and Popular Move on 0.

J J Morris4 Picton Place, Haverfordwest, SA61 2LXPopular MoveAvallenau House, Merlins Bridge, Haverfordwest, SA61 1XN
Agent Score (out of 100)6847
Data coverage45%25%
Rank in town2nd3rd
Homes for sale—0
Median asking price——
Median days on market——
Price achieved v asking——
Blended review rating4.45 / 5—
Reviews counted16—
Years trading2216
Offices under the brand41
Group or networkIndependentIndependent
Companies House0510055008947486

Highlighted cells show the stronger figure where both agents have data. Each figure carries the same source and date as on the agents’ own pages. Method

J J Morris

J J Morris is an estate and letting agent based at 4 Picton Place, Haverfordwest, SA61 2LX. The business trades from 4 offices under the same website (jjmorris.com). The registered business name is J.J. Morris Limited. Companies House number 05100550. It has been trading since 2004-04-13. It belongs to The Property Ombudsman redress scheme. On the Find a Local Agent score it ranks 2nd of 3 estate agent offices in Haverfordwest and 7th of 8 in Pembrokeshire (2026-10-19).

Reviewers rate J J Morris 4.5 out of 5 on our blended measure, drawn from 16 reviews on ESTAS. That places it 3rd of 3 reviewed agents in Pembrokeshire.

Popular Move

Popular Move is an estate and letting agent based at Avallenau House, Merlins Bridge, Haverfordwest, SA61 1XN. It is an independent, single-office business on our register. The registered business name is Popular Move (UK) Ltd. Companies House number 08947486. It has been trading since 2010. It belongs to The Property Ombudsman redress scheme. On the Find a Local Agent score it ranks 3rd of 3 estate agent offices in Haverfordwest and 8th of 8 in Pembrokeshire (2026-10-19).

Homes in the SA61 postcode district sold for a median £186,500 across 169 sales in the last 12 months. Across Pembrokeshire the average price is £208,615 (July 2026), +43.9% over ten years and 4.8× its January 1995 level. Since 1995 the median sold price in SA61 has moved from £44,000 to £190,330 across 6,784 recorded sales. 13 estate and letting agent offices on the register are based in SA61.